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The Ultimate Secrets of Advertising John Philip Jones
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The Ultimate Secrets of Advertising
John Philip Jones
Based on state-of-the-art research, this volume is a thorough study of advertising accountability and the comparison of investment and return. John Phillip Jones analyzes and clarifies the latest research into terms that professionals and students can use. He provides answers to the principle questions facing advertising professionals today, setting out a methodology that covers the creative process, budgets and media with the ultimate goal of the measurement of effect.
256 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de diciembre de 2001 |
| ISBN13 | 9780761922445 |
| Editores | SAGE Publications Inc |
| Páginas | 256 |
| Dimensiones | 152 × 226 × 13 mm · 350 g |
| Lengua | Inglés |
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