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Controversies in Contemporary Advertising Kim B. Sheehan
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Controversies in Contemporary Advertising
Kim B. Sheehan
Exposes readers to the issues that professionals confront in the advertising industry. This book examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
344 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de septiembre de 2003 |
| ISBN13 | 9780761926351 |
| Editores | SAGE Publications Inc |
| Páginas | 344 |
| Dimensiones | 178 × 254 × 18 mm · 603 g |
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