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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising Amos Owen Thomas
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
Amos Owen Thomas
In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. This book brings a multi-faceted perspective to bear on transformation of the broadcast and advertising industries in Asia at the turn of century.
268 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de junio de 2006 |
| ISBN13 | 9780761934844 |
| Editores | SAGE Publications Inc |
| Páginas | 268 |
| Dimensiones | 139 × 215 × 15 mm · 336 g |
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