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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing Arch G Woodside
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing
Arch G Woodside
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".
236 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de agosto de 2002 |
| ISBN13 | 9780762308699 |
| Editores | Emerald Publishing Limited |
| Páginas | 236 |
| Dimensiones | 156 × 234 × 14 mm · 523 g |
| Lengua | Inglés |
| Editor | Moore, E. |
| Editor | Woodside, Arch G. |
