Recomienda este artículo a tus amigos:
Research on International Service Marketing: A State of the Art - Advances in International Marketing Pieter Pauwels Ko De Ruyter
Precio
Mex$ 3.409
sin IVA
Pedido desde almacén remoto
Entrega prevista 22 de sep. - 2 de oct.
Recibe notificaciones sobre nuevos lanzamientos de Pieter Pauwels Ko De Ruyter
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Research on International Service Marketing: A State of the Art - Advances in International Marketing
Pieter Pauwels Ko De Ruyter
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
208 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de mayo de 2005 |
| ISBN13 | 9780762311859 |
| Editores | Emerald Publishing Limited |
| Páginas | 208 |
| Dimensiones | 156 × 234 × 12 mm · 482 g |
| Lengua | Inglés |
| Editor | Pauwels, Pieter |
| Editor | Ruyter, Ko de |
