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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting Kenneth D Lawrence
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Kenneth D Lawrence
Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.
300 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de febrero de 2006 |
| ISBN13 | 9780762312818 |
| Editores | Emerald Publishing Limited |
| Páginas | 300 |
| Dimensiones | 156 × 234 × 17 mm · 617 g |
| Lengua | Inglés |
| Editor | Geurts, Michael D. |
| Editor | Lawrence, Kenneth D. |
