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The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns Berman, Margo (Florida International University, USA) 1.º edición
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The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns
Berman, Margo (Florida International University, USA)
This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.
224 pages, 106 black & white illustrations, 106 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de julio de 2016 |
| ISBN13 | 9780765646583 |
| Editores | Taylor & Francis Ltd |
| Páginas | 208 |
| Dimensiones | 174 × 247 × 13 mm · 412 g |
| Lengua | Inglés |
