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Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series - J-B Fund Raising School Series Lister, Gwyneth J. (University of San Francisco, CA)
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Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series - J-B Fund Raising School Series
Lister, Gwyneth J. (University of San Francisco, CA)
This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results.
112 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de marzo de 2001 |
| ISBN13 | 9780787955298 |
| Editores | John Wiley & Sons Inc |
| Páginas | 112 |
| Dimensiones | 206 × 274 × 8 mm · 272 g |
