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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets - J-B US non-Franchise Leadership Constantinos C. Markides
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets - J-B US non-Franchise Leadership
Constantinos C. Markides
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch.
208 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de diciembre de 2004 |
| ISBN13 | 9780787971540 |
| Editores | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensiones | 159 × 234 × 21 mm · 402 g |
| Lengua | Inglés |
