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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication - J-B International Association of Business Communicators Mark Weiner
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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication - J-B International Association of Business Communicators
Mark Weiner
Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de julio de 2006 |
| ISBN13 | 9780787982799 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 236 × 162 × 26 mm · 466 g |
