Recomienda este artículo a tus amigos:
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Mary Jo Hatch
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Mary Jo Hatch
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de abril de 2008 |
| ISBN13 | 9780787998301 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 161 × 239 × 26 mm · 476 g |
| Lengua | Inglés |
