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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS Erdener Kaynak 1.º edición
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
236 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2000 |
| ISBN13 | 9780789009616 |
| Editores | Taylor & Francis Inc |
| Páginas | 232 |
| Dimensiones | 156 × 216 × 9 mm · 590 g |
| Lengua | Inglés |