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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building David L Loudon 1.º edición
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
David L Loudon
Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business.
182 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de octubre de 2003 |
| ISBN13 | 9780789015587 |
| Editores | Taylor & Francis Inc |
| Páginas | 176 |
| Dimensiones | 150 × 220 × 10 mm · 330 g |
| Lengua | Inglés |