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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte Newman, Bruce I (DePaul University, USA) 1.º edición
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Newman, Bruce I (DePaul University, USA)
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.
194 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de agosto de 2003 |
| ISBN13 | 9780789021588 |
| Editores | Taylor & Francis Inc |
| Páginas | 194 |
| Dimensiones | 150 × 220 × 20 mm · 520 g |
| Lengua | Inglés |
