Recomienda este artículo a tus amigos:
Advertising in the News: Paid-for Content and the South African Print Media Adrian Hadland
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Adrian Hadland
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Advertising in the News: Paid-for Content and the South African Print Media
Adrian Hadland
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content.
76 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de febrero de 2007 |
| ISBN13 | 9780796921833 |
| Editores | HSRC Press |
| Páginas | 76 |
| Dimensiones | 208 × 276 × 6 mm · 186 g |
