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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations Johannes Ledolter
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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations
Johannes Ledolter
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
288 pages, 91 tables, 48 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2007 |
| ISBN13 | 9780804756129 |
| Editores | Stanford University Press |
| Páginas | 312 |
| Dimensiones | 178 × 254 × 25 mm · 721 g |
