Recomienda este artículo a tus amigos:
Handbook of Consumer Psychology - Marketing and Consumer Psychology Series Haugtvedt 1.º edición
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Haugtvedt
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Handbook of Consumer Psychology - Marketing and Consumer Psychology Series
Haugtvedt
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
1290 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de febrero de 2008 |
| ISBN13 | 9780805856033 |
| Editores | Taylor & Francis Inc |
| Páginas | 1296 |
| Dimensiones | 183 × 262 × 65 mm · 2,02 kg |
| Lengua | Inglés |
| Editor | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
| Editor | Herr, Paul M. (University of Colorado at Boulder, USA) |
| Editor | Kardes, Frank R. (University of Cincinnati, USA) |
