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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success Raymond Pettit 1.º edición
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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Raymond Pettit
Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, consumer psychologists, teachers, students.
200 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de agosto de 2007 |
| ISBN13 | 9780805856538 |
| Editores | Taylor & Francis Inc |
| Páginas | 200 |
| Dimensiones | 152 × 229 × 16 mm · 402 g |
| Lengua | Inglés |
