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Marketing To Gen Z: The Rules For Reaching This Vast - And Very Different - Generation Of Influencers Jeff Fromm Special edition
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Marketing To Gen Z: The Rules For Reaching This Vast - And Very Different - Generation Of Influencers
Jeff Fromm
Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.
224 pages, Illustrations, unspecified
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de marzo de 2018 |
| ISBN13 | 9780814439272 |
| Editores | HarperCollins Focus |
| Páginas | 224 |
| Dimensiones | 236 × 162 × 27 mm · 430 g |
| Lengua | Inglés |
