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Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific Katarzyna J. Cwiertka
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Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific
Katarzyna J. Cwiertka
The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.
202 pages, 10 colour, 33 black & white illustrations, 1 map
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de enero de 2021 |
| ISBN13 | 9780824889722 |
| Editores | University of Hawai'i Press |
| Páginas | 202 |
| Dimensiones | 200 × 228 × 20 mm · 318 g |
| Editor de series | Ku, Robert Ji-Song |
| Editor de series | Yano, Christine R. |
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