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Media Management In The Age Of Giants Herrick 2 Revised edition
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Media Management In The Age Of Giants
Herrick
This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
392 pages, illustrations
| Medios de comunicación | Libros Book |
| Publicado | 15 de agosto de 2012 |
| ISBN13 | 9780826351630 |
| Editores | University of New Mexico Press |
| Páginas | 408 |
| Dimensiones | 152 × 229 × 28 mm · 612 g |
