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New Product and Services Development - Sage Library in Business and Management Hubert Gatignon Four-volume Set Ed. edition
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New Product and Services Development - Sage Library in Business and Management
Hubert Gatignon
Including articles form a variety of perspectives, this set takes readers through the innovation and marketing of new products and services, an area of critical importance to the profitability of an organization, and discusses technological, organizational and strategic issues.
1672 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de noviembre de 2010 |
| ISBN13 | 9780857020536 |
| Editores | SAGE Publications Ltd |
| Páginas | 1672 |
| Dimensiones | 156 × 234 × 128 mm · 3,16 kg |
| Editor | Gatignon, Hubert |
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