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Social Marketing Casebook
Jeff French
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
280 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de octubre de 2011 |
| ISBN13 | 9780857025432 |
| Editores | SAGE Publications Ltd |
| Páginas | 280 |
| Dimensiones | 172 × 250 × 22 mm · 614 g |
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