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Qualitative Consumer and Marketing Research
Russell W. Belk
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
240 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de diciembre de 2012 |
| ISBN13 | 9780857027672 |
| Editores | SAGE Publications Ltd |
| Páginas | 240 |
| Dimensiones | 163 × 239 × 13 mm · 432 g |
| Lengua | Inglés |
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