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Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr 3 Revised edition
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Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
Doug McKenzie-Mohr
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
288 pages, black & white illustrations, black & white line drawings, charts
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de febrero de 2011 |
| ISBN13 | 9780865716421 |
| Editores | New Society Publishers |
| Páginas | 192 |
| Dimensiones | 190 × 227 × 12 mm · 382 g |
| Lengua | Inglés |
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