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Simply Better: Winning and Keeping Customers by Delivering What Matters Most Patrick Barwise
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
208 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2004 |
| ISBN13 | 9780875843988 |
| Editores | Harvard Business School Publishing |
| Páginas | 208 |
| Dimensiones | 167 × 243 × 23 mm · 535 g |
| Lengua | Inglés |
