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Concurrent Marketing: Integrating Product, Sales and Service Frank V. Cespedes
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Concurrent Marketing: Integrating Product, Sales and Service
Frank V. Cespedes
This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 1995 |
| ISBN13 | 9780875844442 |
| Editores | Harvard Business Review Press |
| Páginas | 240 |
| Dimensiones | 155 × 235 × 29 mm · 648 g |
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