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Net Worth: Shaping Markets When Customers Make the Rules John Hagel
Net Worth: Shaping Markets When Customers Make the Rules
John Hagel
This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.
336 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de enero de 1999 |
| ISBN13 | 9780875848891 |
| Editores | Harvard Business Review Press |
| Páginas | 336 |
| Dimensiones | 165 × 241 × 30 mm · 686 g |
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