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International Consumer Behavior: Its Impact on Marketing Strategy Development A. Coskun Samli
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International Consumer Behavior: Its Impact on Marketing Strategy Development
A. Coskun Samli
This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.
208 pages, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de marzo de 1995 |
| ISBN13 | 9780899308838 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 208 |
| Dimensiones | 155 × 235 × 21 mm · 421 g |
| Lengua | Inglés |
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