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Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More Phillip Adcock
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Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More
Phillip Adcock
For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and apply the practical steps in this book, and you'll be able to recognise you own approach to shopping and become more efficient and practical shoppers.
285 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de agosto de 2011 |
| ISBN13 | 9780956956408 |
| Editores | Shopping Behaviour Xplained Ltd |
| Páginas | 328 |
| Dimensiones | 157 × 233 × 20 mm · 720 g |