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Be Unique or Be Ignored: The CEO's Guide to Branding Marc H. Rudov
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Be Unique or Be Ignored: The CEO's Guide to Branding
Marc H. Rudov
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
166 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de noviembre de 2013 |
| ISBN13 | 9780974501734 |
| Editores | MHR Enterprises |
| Páginas | 166 |
| Dimensiones | 153 × 231 × 18 mm · 249 g |
| Lengua | Inglés |
