Robbin Block

Social Persuasion: Making Sense of Social Media for Small Business Robbin Block 1st edition

Practical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

• Where social media fits into a business and marketing strategy
• How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
• Why you may not need your own blog, but could use a Facebook page
• How to make the most of your time and resources to reach your goals
• Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

• Strategies and tactics to put into practice immediately
• Step-by-step instructions for finding niche social sites
• Time saving tips
• Hundreds of low and no-cost online resources and how to use them
• Glossary of key marketing and social media terms