John Capecci

Living Proof John Capecci

Living Proof is the first comprehensive guide to telling your personal story as an advocate for a cause or organization. New material for this 3rd edition includes more advocate stories, additional help organizing talks and presentations, and new chapters on the art and science of why stories work to engage and move listeners, and motivate action. This easy-to-use handbook has everything you need to decide what to tell, deliver your story effectively and authentically, and give powerful presentations or great media interviews. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action. Living Proof contains examples, tools, principles, exercises and worksheets to help prepare speakers at all levels. It's organized so you can work through the book in a weekend, a week, with a course of study or flip to sections most immediately useful. Whether you're just starting out or looking to take your communication skills to the next level, Living Proof provides the grounding, the confidence and guidance needed to advocate with the power of a well-told personal story.