Jay Izso

The Social Media Playbook for Student Athletes Jay Izso

I say this a bit tongue in cheek, but that's because it gets a bad rap. Like radio, TV, fax machines, telegraphs, and newspapers we are constantly inventing new ways to disseminate information faster and faster. The difference now is that social media not only offers instant access to information, but it also gives YOU a voice--a platform from which YOU can express yourself to the world in an immediate and unfiltered manner. This is simultaneously incredibly empowering and potentially precarious.

As a student athlete, you spend countless hours preparing your mind and body for practice and competition. You make enormous sacrifices. You do so because you want to be at your best, stay healthy, and reach your maximum potential. But would anyone expect you to be successful at a sport without knowing the rules?

Social media is no different. I want it to be fun and engaging for you without any of the mishaps that can happen. Because unlike a bad play that you can quickly come back from, social media blunders can live with you for a lifetime.

Like a great coach, this book is intended to give you a social media edge so that you can exceed on and off the field of play.