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International Business: A Critical Approach Becker-Ritterspach, Florian (Hochschule fur Technik und Wirtschaft Berlin (HTW Berlin))
International Business: A Critical Approach
Becker-Ritterspach, Florian (Hochschule fur Technik und Wirtschaft Berlin (HTW Berlin))
This accessible textbook critically explores how modern multinational enterprises operate, make strategic decisions, and shape global outcomes. Combining theory and practice, it supports students in international business, offering clear explanations, real-world examples, and tools to build analytical, ethical, and practice-oriented understanding.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 30 de noviembre de 2026 |
| ISBN13 | 9781009011914 |
| Editores | Cambridge University Press |
| Páginas | 400 |
| Dimensiones | 150 × 220 × 10 mm · 664 g (Peso (estimado)) |