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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise Lubinski, Christina (Copenhagen Business School)
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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise
Lubinski, Christina (Copenhagen Business School)
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de mayo de 2025 |
| ISBN13 | 9781009054003 |
| Editores | Cambridge University Press |
| Páginas | 298 |
| Dimensiones | 229 × 152 × 19 mm · 432 g |
