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The Cambridge Handbook of Consumer Psychology - Cambridge Handbooks in Psychology 2 Revised edition
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The Cambridge Handbook of Consumer Psychology - Cambridge Handbooks in Psychology
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
800 pages, Worked examples or Exercises
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de abril de 2023 |
| ISBN13 | 9781009243933 |
| Editores | Cambridge University Press |
| Páginas | 670 |
| Dimensiones | 261 × 182 × 38 mm · 1,55 kg |
| Editor | Lamberton, Cait (Wharton School, University of Pennsylvania) |
| Editor | Rucker, Derek D. (Kellogg School, Northwestern University, Illinois) |
| Editor | Spiller, Stephen A. (Anderson School, University of California, Los Angeles) |
