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Cambridge Handbook of Nonmarket Strategy in a Global Context
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Cambridge Handbook of Nonmarket Strategy in a Global Context
A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 31 de diciembre de 2026 |
| ISBN13 | 9781009678681 |
| Editores | Cambridge University Press |
| Páginas | 270 |
| Dimensiones | 150 × 220 × 20 mm · 631 g (Peso (estimado)) |
| Editor | Doh, Jonathan (Villanova University) |
| Editor | Lawton, Thomas C. (University College Cork) |
| Editor | Rajwani, Tazeeb (University of Surrey) |
| Editor | Sun, Pei (University of Manchester) |
