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Social Media Influencers in Strategic Communication
Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
136 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2024 |
| ISBN13 | 9781032019840 |
| Editores | Taylor & Francis Ltd |
| Páginas | 136 |
| Dimensiones | 254 × 177 × 13 mm · 280 g |
| Lengua | Inglés |
| Editor | Borchers, Nils S. (Universitat Tubingen) |