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Social Media Analytics in Predicting Consumer Behavior Nurettin Parilti-Selay Ilgaz Sumer
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Social Media Analytics in Predicting Consumer Behavior
Nurettin Parilti-Selay Ilgaz Sumer
Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.
190 pages, 12 Tables, black and white; 8 Illustrations, color; 16 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de abril de 2023 |
| ISBN13 | 9781032059907 |
| Editores | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensiones | 242 × 159 × 18 mm · 460 g |
| Editor | Parilti, Nurettin (AHBV University, Turkey) |
| Editor | Sumer, Selay Ilgaz (Baskent University, Turkey) |
