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Place Branding: Connecting Tourist Experiences to Places 1.º edición
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Place Branding: Connecting Tourist Experiences to Places
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
354 pages, 29 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2021 |
| ISBN13 | 9781032083230 |
| Editores | Taylor & Francis Ltd |
| Páginas | 354 |
| Dimensiones | 228 × 153 × 24 mm · 512 g |
| Lengua | Inglés |
| Editor | Dennis, Charles |
| Editor | Foroudi, Pantea |
| Editor | Mauri, Chiara |
| Editor | Melewar, T C |
