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Predictive Technology in Social Media
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Predictive Technology in Social Media
Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.
192 pages, 5 Tables, black and white; 1 Line drawings, color; 5 Line drawings, black and white; 8 Ha
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de octubre de 2024 |
| ISBN13 | 9781032103457 |
| Editores | Taylor & Francis Ltd |
| Páginas | 192 |
| Dimensiones | 150 × 220 × 10 mm · 380 g |
| Lengua | Inglés |
| Editor | Fernandez-Rovira, Cristina (University of Vic-Central University of Catalonia, Spain) |
| Editor | Giraldo-Luque, Santiago (Autonomous University of Barcelona, Spain) |
