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Key Account Management Excellence in Pharma & Medtech
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Key Account Management Excellence in Pharma & Medtech
Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.
200 pages, 51 Line drawings, color; 18 Halftones, color; 7 Tables, black and white; 69 Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de febrero de 2022 |
| ISBN13 | 9781032128573 |
| Editores | Taylor & Francis Ltd |
| Páginas | 216 |
| Dimensiones | 150 × 220 × 20 mm · 417 g |
| Lengua | Inglés |
| Editor | Moorman, Mike |
