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Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health Ireland, Robin (University of Liverpool, UK)
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Sport, Sponsorship and Public Health - Routledge Research in Physical Activity and Health
Ireland, Robin (University of Liverpool, UK)
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
156 pages, 1 Tables, black and white; 4 Line drawings, black and white; 41 Halftones, black and whit
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de octubre de 2024 |
| ISBN13 | 9781032145198 |
| Editores | Taylor & Francis Ltd |
| Páginas | 156 |
| Dimensiones | 234 × 156 × 13 mm · 292 g |
| Lengua | Inglés |
