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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de diciembre de 2024 |
| ISBN13 | 9781032204871 |
| Editores | Taylor & Francis Ltd |
| Páginas | 308 |
| Dimensiones | 150 × 220 × 10 mm · 600 g |
| Lengua | Inglés |
| Editor | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
