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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication Gordon R. Foxall
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The Routledge Companion to Consumer Behavior Analysis - Routledge Companions in Marketing, Advertising and Communication
Gordon R. Foxall
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
470 pages, 76 Illustrations, black and white; 76 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2021 |
| ISBN13 | 9781032242460 |
| Editores | Taylor & Francis Ltd |
| Páginas | 470 |
| Dimensiones | 245 × 176 × 35 mm · 826 g |
| Lengua | Inglés |
| Editor | Foxall, Gordon (Cardiff University, UK) |
![Cover for Gordon R. Foxall · The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation (Paperback Book) [2021 edition] (2022)](https://imusic.b-cdn.net/images/item/original/087/9783030861087.jpg?gordon-r-foxall-2022-the-theory-of-the-marketing-firm-responding-to-the-imperatives-of-consumer-orientation-paperback-book&class=scaled&v=1694640043)
![Cover for Gordon R. Foxall · Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Paperback Book) [1st ed. 2016 edition] (2018)](https://imusic.b-cdn.net/images/item/original/001/9781349699001.jpg?gordon-r-foxall-2018-perspectives-on-consumer-choice-from-behavior-to-action-from-action-to-agency-paperback-book&class=scaled&v=1595936716)
