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The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to the History of Advertising - Routledge Companions in Marketing, Advertising and Communication
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de agosto de 2025 |
| ISBN13 | 9781032272467 |
| Editores | Taylor & Francis Ltd |
| Páginas | 460 |
| Dimensiones | 150 × 220 × 20 mm · 1 kg |
| Lengua | Inglés |
| Editor | Crawford, Robert (RMIT, Australia) |
| Editor | Dickenson, Jackie (University of Melbourne, Australia) |
