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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers - Key Issues in Marketing Management
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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers - Key Issues in Marketing Management
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
206 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2024 |
| ISBN13 | 9781032308838 |
| Editores | Taylor & Francis Ltd |
| Páginas | 206 |
| Dimensiones | 150 × 220 × 10 mm · 394 g |
| Lengua | Inglés |
| Editor | Pantano, Eleonora (University of Bristol, UK) |
| Editor | Serravalle, Francesca |
