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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece)
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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece)
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
232 pages, 18 Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de abril de 2024 |
| ISBN13 | 9781032362045 |
| Editores | Taylor & Francis Ltd |
| Páginas | 198 |
| Dimensiones | 234 × 155 × 15 mm · 348 g |
| Lengua | Inglés |
