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Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy
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Cultural Mediation for Museums: Driving Audience Engagement - Routledge Focus on the Global Creative Economy
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
104 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2023 |
| ISBN13 | 9781032403694 |
| Editores | Taylor & Francis Ltd |
| Páginas | 96 |
| Dimensiones | 144 × 223 × 12 mm · 240 g |
| Lengua | Inglés |
| Editor | Addis, Michela (University of Rome, Italy) |
| Editor | De Stefano, Isabella |
| Editor | Guerrisi, Valeria |
